OLIVER GOLDSMITH RETURNS TO MIDO:

Photo Credit: Audrey Hepburn wearing Oliver Goldsmith sunglasses, Breakfast at Tiffany’s 1961

Milan, Italy – December 2, 2024 – Oliver Goldsmith (OG), one of the most renowned and respected eyewear brands in the world, is proud to announce its return to the MIDO Eyewear Show in Milan after a five-year hiatus. This year, OG will be showcasing its iconic eyewear collection in a new and prestigious location within the event – the exclusive ACADEMY area, marking the brand’s first time exhibiting in this distinguished section.

The ACADEMY is renowned for highlighting the very best in eyewear, presenting a curated selection of the finest independent brands in the industry. For Oliver Goldsmith, a brand known for its rich history of craftsmanship, innovation, and design excellence, this is a significant milestone. The decision to return to MIDO after five years, and to exhibit in the ACADEMY, reflects a renewed commitment to OG’s values of quality, artistry, and heritage.

“We are excited to return to MIDO at this pivotal moment for the brand,” said a spokesperson for Oliver Goldsmith. “The ACADEMY area represents the epitome of the eyewear world, a space dedicated to showcasing exceptional brands with a legacy of excellence. After five years, it feels like the perfect time for OG to reintroduce ourselves to the global eyewear community in this prestigious setting.”

Oliver Goldsmith’s return to MIDO marks not only the brand’s continued commitment to innovation and design but also a celebration of its long-standing heritage in the eyewear industry. OG has long been a pioneer in eyewear design, with its pieces worn by famous figures such as Audrey Hepburn, Grace Kelly, and Michael Caine. This return to MIDO represents a new chapter for the brand as it continues to push boundaries and redefine eyewear design.

Visitors to the ACADEMY at MIDO will experience Oliver Goldsmith’s famous heritage collection OG ICONS, which blend timeless craftsmanship with innovative and thought provoking design. The collection celebrates the brand’s legacy and houses some of the most famous sunglasses in history such as the Manhattan worn by Audrey Hepburn in Breakfast at Tiffany’s.